Brief
Cambridge University Press & Assessment partnered with Blend to improve the quality and efficiency of educational content development across their editorial teams. The challenge was to modernise workflows, strengthen instructional quality, and reduce time-to-production without compromising academic standards.
Discovery & Analysis
Through needs analysis and stakeholder interviews, Blend identified two core challenges:
• Inconsistent application of modern learning design practices
• Slow, fragmented content creation processes
Editorial teams needed practical, applied capability building — not theory — alongside tools and frameworks they could use immediately in their day-to-day work.
Design & Development
Blend worked closely with Cambridge teams to:
• Train editorial staff in modern educational methodologies
• Streamline content creation workflows
• Introduce digital tools to support consistency and efficiency
The approach focused on practical application, enabling teams to improve quality while accelerating delivery.
Evaluation
The collaboration delivered measurable impact:
• 25% reduction in the content creation cycle
• 98%+ of participants reported improved capability and confidence
• Editorial teams were better equipped to produce high-quality learning materials faster and more consistently.
What this means for your organization
When capability building is tied directly to real workflows and performance metrics, it improves efficiency, confidence, and output quality — not just knowledge.
"Trabajar con Blend ha sido siempre un placer. Su entusiasmo, creatividad y conocimiento se combinan con un enfoque tranquilo, reflexivo y paciente para resolver problemas — siempre orientado a ofrecer la mejor experiencia de aprendizaje y desarrollo."
Jo Timerick
Editora Encargada, Cambridge English
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