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Content Detectives

Role Playing Non-Linear Storytelling – Blend

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Brief

Blend designs learning experiences that improve performance. Content Detectives was created to demonstrate how interactive learning can communicate value, drive engagement, and outperform static content.

Discovery & Analysis

The goal was to show how interactive, decision-based learning supports real business outcomes. We designed a personalised experience that used choice, narrative, and feedback to increase attention, understanding, and retention — the same principles we apply in client learning programs.

Design & Development

The experience focused on: • Branching scenarios and meaningful decisions • Active exploration instead of passive consumption • Clear feedback loops that reinforce learning Users had to observe, decide, and act — reflecting how effective learning works in real work environments. Built using Articulate Storyline, Cinema 4D, and Adobe Creative Suite.

Evaluation

96% of users would recommend or share the experience 81% found interactive content more effective than static formats These results reflect what we see in practice: well-designed interaction drives better learning outcomes.

Behind the scenes

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