Building a brief together
What are the learning objectives of the project?
The key to success is always to start with setting a goal. Blend uses this as a compass throughout the project to stay on course and enable the client to measure tangible impact at the end. Whether it is to upgrade old courses and improve knowledge retention or create fresh content there are five key criteria we look at when setting a goal:
Specific – We use clear and concise language to eliminate uncertainty and misalignment.
Measurable – This enables everyone to determine the impact and success of the project.
Attainable – This ensures the goal is realistically achievable and can actually deliver impact.
Relevant – This focuses the goal on high priority areas for greater impact.
Time based – This defines the milestones for the project and completion dates.
What training already exists?
If there is existing training Blend carefully analyse it with the client and establish the successes and failures, what can be improved and in some cases what can be removed. Once a focused learning goal is set it is just as important to look for content that can be removed as it is to add new content – everything should work in service of the goal, here at Blend we like a fat-free approach to our eLearning.
What will be the learning environment?
Blend consider if it will be a blended learning environment or purely digital. If there are dedicated trainers or coaches available, what will their involvement be? Understanding equipment and Infrastructure requirements is vital, will facilities be in place so that the client’s training idea is even possible?
At least half of people now use their phones to complete eLearning. Blend work with the client to make sure this has been considered before the design of the eLearning and training.
Who is the user/learner?
People’s attention spans vary greatly between demographics and generations. Will the learners have to focus for significant periods of time? Can they do the eLearning or training in short bursts of micro-learning and what time is allocated for users to complete the training ?
Blend build up a complete persona of the user/learner. Demographics, educational level, learning goals and challenges are all key things we consider. A learner persona is a key part of the Needs Analysis and discovery process in general. We ensure we have a clear idea of who the learner is during this phase, in this way we can focus the design and development, and the eLearning will be much more effective.
A Grandma would require a different type of eLearning than a 10 year old. However, age is just one factor. What is their level of education? What is their family situation? How do they spend their free time? What are their values? Are they interested in self-development? What type of learner are they? The answer to all these questions inform the type of learning that Blend builds. Some people are stronger auditory learners. Others visual. Other kinaesthetic. The more information we have about a learner the better.
One of Blends favourite questions when building a learner profile is asking what are their pain points? What is stopping them achieve the goal and objective required; and what the training or eLearning will solve.
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